7 Reasons You Should Start Using Instagram Reels

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Every time Instagram drops a new feature, people panic. “Do I need to change my whole strategy? Do I need to learn a new app?”.

Short-form video? TikTok-style? Do I really need another Instagram feature to market my blog?

The answer is YES. Even if you’re not the dancing-pointing-to-the-air type, Reels give you a chance to be discovered by your ideal audience, build connections, and grow your blog traffic like crazy.

Here’s why Instagram Reels should be part of your blogging toolkit—and how to use them to actually get results.

7 Reasons You Should Start Using Instagram Reels

1. Reach A New, Wider Audience—Organically

Instagram used to be tough for organic growth. Reels changed that.

• Instagram favors Reels over regular posts, meaning your content has a shot at the explore page.

• Short-form is perfect for busy people who don’t scroll carousels.

• Want viral potential? Reels give it to you.

Bottom line: If you want to grow your audience fast, Reels are your best bet.

2. Connect With Your Audience Better

Your Instagram feed can only go so far. Reels let you:

• Show behind-the-scenes of your blogging business

• Share your daily routine, wins, and lessons learned

• Add personality and humour to your content

Reels are less formal, more fun. Your audience gets to see the “real you,” which builds trust, loyalty, and engagement. People will connect with your brand because they see you, not just a blog post.

3. Define Your Unique Selling Proposition (USP)

Your USP is what sets you apart from every other blogger in your niche.

With Reels, you can:

• Explain how you do things differently

• Bust myths in your niche

• Show unique strategies, tips, or methods

Example: Most bloggers in your niche aren’t using Reels yet. Be one of the first, and you stand out immediately. People remember the creator who shows something new.

4. Build Know-Like-Trust Factor

People don’t buy—they choose. And they choose people they know, like, and trust.

Reels let you show personality and give value at the same time:

• Teach something in a fun, short format

• Share behind-the-scenes stories

• Show you genuinely care about helping your audience

The more people like and trust you, the more likely they are to buy from you or follow your blog.

5. Reels = Lead Generation Machine

Your email list is gold. Instagram followers aren’t yours forever.

• Use Reels to drive traffic to your freebies, opt-ins, and blog posts

• Highlight problems your audience has and offer your solution

• Share client testimonials or success stories

Example: Food blogger with a vegan ebook? Make a reel showing a common cooking struggle, then link to your ebook. Boom—lead captured.

6. Reusable, Multi-Purpose Content

Reels are content gold because you can repurpose them everywhere:

• TikTok

• YouTube Shorts

• Pinterest Idea Pins

• Facebook

Already making carousel posts? Turn them into Reels. Already doing TikTok? Post them as Reels too. Less time creating, more time growing your audience.

Plus, they’re fast to make—15 seconds, add some text, done. No fancy editing or showing your face required.

7. Longer Shelf Life Than Feed Posts

Feed posts and stories disappear fast. Reels? They keep getting shown.

• Instagram promotes Reels for weeks after posting

• More chances to reach new audiences over time

• Higher ROI on every piece of content you make

This means every Reel is an investment that keeps paying off.

Key Takeaways

If you’re serious about growing your blog with Instagram, Reels are a game-changer.

Use them to:

• Reach a bigger audience organically

• Show personality and build trust

• Highlight your USP

• Capture leads and drive traffic to your blog

• Repurpose content across multiple platforms

• Extend your content’s shelf life

Instagram Reels aren’t a passing trend—they’re a traffic machine and relationship builder rolled into one.

So… are you hopping on the Reels train yet? If yes, what’s your reason for starting?