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How To Turn A TikTok Viral Video Into Website Traffic

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Let’s be honest.

Everyone knows TikTok.
Someone has either shoved a funny video in your face or you’ve watched a kid do a dance they clearly didn’t rehearse.

But here’s what most bloggers and marketers miss:

TikTok isn’t just a playground.
It’s one of the fastest ways to pull attention, drive traffic, and grow your brand—if you know what you’re doing.

A while back, I watched Spencer from Buildapreneur take the platform seriously for 60 days.
His results? Insane.

More traffic.
More subscribers.
More revenue.
And a TikTok audience that shot past 350,000 followers.

So I took notes.
And today, I’m breaking down the exact steps you can use to turn TikTok views into real, trackable website clicks—no dances, no pets, no gimmicks.

Let’s dive in.

Getting Started: Setting Up Your Account Properly

1. Download TikTok and Create Your Account

It’s simple.
Download the app.
Create your profile.

You’ll start with a personal account by default.
Great sound library… but most personal accounts don’t let you add a website link.

That’s where the business account comes in.
Switching gives you analytics, link access, and more control.

Here’s how:

  • Open your profile

  • Tap the three dots

  • Manage account

  • Switch to a pro/business account

  • Answer the setup questions

Now check your profile again—your website link option should appear.


2. Optimise Your Profile for Your Ideal Viewer

Think about who you want watching your videos.
Your profile needs to speak to them immediately.

Do this:

  • Choose a username (your blog or brand name is ideal)

  • Add a clean profile photo

  • Write a short, clear bio

  • Connect your Instagram, YouTube, and website

If your Instagram bio is already solid, reuse it here.


3. Find Creators in Your Niche

Use TikTok’s search bar.
Type in the hashtags and keywords your audience cares about.

When you find a creator doing well in your niche, open their profile.
Check:

  • What topics they post

  • How they hook viewers

  • How they create their call to action

Study what’s already performing.
Success leaves clues.


4. Spend an Hour Studying Viral Videos in Your Niche

This part matters.

When Spencer did his research, he realised three things:

  • The term “side hustle” triggered viral performance

  • Trending audio boosted reach

  • The hook in the first 5–10 seconds made or broke a video

Your niche will have its own patterns.
Look for:

  • Phrases that repeat

  • Music choices

  • Video structure

  • Call-to-action style

Take notes.
This is your blueprint.


5. Plan Your First Video Based on What Works

Take what you’ve learned and adapt it to your content.

Your old blog posts are gold here.
You can turn one blog post into dozens of TikTok ideas.

Example:

A “50 Blog Post Ideas” article?
That’s 50 TikTok videos.

A “Top SEO Tools” post?
Each tool becomes a video.

Choose your style:

  • Talking head

  • Voice-over with screenshots

  • Text on screen with trending music

  • Tutorials

  • Before/after clips

Match the length and energy of successful videos in your niche.
This gives your first videos the best chance of taking off.


6. Add a Call to Action in Every Video

This is where most creators drop the ball.

A video without a CTA is wasted potential.

Tell people exactly what to do:

  • “Link in bio for the full guide”

  • “Grab the free PDF on my website”

  • “Watch the full tutorial on YouTube”

TikTok only gives you one link that you can have in your bio.
Change it depending on your goal.

Or use LinkTree if you want multiple links in one place.


Extra Tips to Turn TikTok Views Into Website Traffic

1. Do This, If a Video Goes Viral

You get the most traffic in the first 5–7 days.
Don’t change the link.
Optimise it for the viral video.

2. Post Once a Day During Peak Growth

If one video blows up, ride the wave.
Post every day for a week.
Make the new videos related to the viral one.

3. Have Fun

TikTok is fast.
Messy.
Unpredictable.

If your niche allows it, loosen up.
Use filters, trends, quick edits—show personality.

4. Nail the First Six Seconds

This is everything.

Your hook decides whether someone keeps watching or scrolls away.

Write multiple hooks.
Pick the strongest one.
Make it instantly interesting.

5. Use Trending Audio

The algorithm pushes videos with trending sounds.
Use them.
Even if the track isn’t your favourite.

6. Know Your End Goal Before Hitting Record

TikTok can help you:

  • Grow your email list

  • Increase your affiliate earnings

  • Boost YouTube subscribers

  • Sell your digital products

  • Attract brand deals

Decide the goal.
Build your CTA around that.


Results From the 60-Day TikTok Challenge

In 60 days, Spencer achieved:

  • YouTube subscribers: 1,500 → 5,300 per month

  • Doubled YouTube ad income

  • +871 new email subscribers

  • About $500 in affiliate commissions

  • Nearly 5 million TikTok views

  • 100,000 followers (now 350k+)

All from a brand-new account.

This isn’t bragging.
It’s proof that TikTok works when you commit.


Final Thoughts: TikTok Is a Traffic Goldmine

TikTok has over 689 million active users.
Your audience is already there—or will be soon.

Most bloggers are sleeping on this.
Don’t be one of them.

Start posting.
Start testing.
Start driving traffic.

Your next viral TikTok might be the video that changes your entire blog.

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